I turn audience insights, creative ideas, and performance data into campaigns that scale. 15+ years building growth systems across paid social, creator marketing, and performance-driven creative testing.
Improve acquisition efficiency while maintaining scale across diverse verticals and audience segments.
Built structured testing frameworks across creative concepts, hooks, messaging, audiences, landing pages, conversion flows, and bidding strategies to isolate winning variables and create reusable learnings.
Creative testing works best when each experiment generates a reusable learning rather than simply identifying a winning ad. The strongest campaigns come from understanding why something works—not just that it works—so the insights can be applied across new audiences, messages, and offers.
Built coordinated growth across social strategy, paid acquisition, content, creator partnerships, affiliate marketing, and platform-specific distribution.
| Hook | Message Angle | Format | CTA |
|---|---|---|---|
| Hook A Curiosity gap | Benefit-driven | UGC Video | Discover |
| Hook B Personal | Problem/solution | Static carousel | Try it |
| Hook C Social proof | Trend-led | Motion graphics | Create |
| Hook D FOMO | Exclusive access | Creator narration | Join now |
Every meaningful experiment creates institutional knowledge. Winning creative is documented, analyzed, and turned into a repeatable system for Creative, Media, and Growth teams.
Three creative directions showing audience insight, hook strategy, format thinking, and why each concept could drive engagement and conversions.
I use AI tools for research, ideation, hook generation, creative variations, storyboarding, and rapid prototyping. But performance data, strategic judgment, brand context, and human creative direction determine what gets launched and scaled.
